Blauberg

Client 

Blauberg

Services 

Copywriting, website redesign, SEO, content creation, print design, and PPC.

Year 

2022-3

Blauberg, a prominent supplier of MVHR (Mechanical Ventilation with Heat Recovery) and ventilation equipment, aimed to expand their footprint in the MVHR market, targeting both commercial and domestic sectors. Our year-long partnership was comprehensive, involving research, print design, content creation, and a complete website overhaul. We simplified MVHR concepts for the everyday person, while transitioning their online presence from an outdated e-commerce platform to a modern site that serves both retail and bespoke service seekers. Our efforts also extended to supporting Blauberg in government schemes and managing their Google Ads campaign.

Our journey with Blauberg began with an extensive redesign of their e-commerce website, transforming it into an engaging platform that caters to a wide audience. This new site not only streamlined the purchasing process for e-commerce customers but also introduced a section for domestic clients seeking custom MVHR solutions, inviting them to book consultations. Simultaneously, our content strategy aimed to make the complex world of MVHR technology understandable and relatable, breaking down technical jargon into straightforward, engaging content for everyone.

Supporting Blauberg’s presence in significant government initiatives like the Social Housing Decarbonisation Fund (SHDF), we provided print designs and easy-to-understand materials for wholesalers and suppliers. This was crucial in conveying complex information in an accessible format, facilitating Blauberg’s engagement with key stakeholders. Additionally, we took charge of their Google Ads account, optimising their online advertising strategy to enhance visibility and attract a broader audience, thereby strengthening their position in the MVHR sector.